Abstract Molecular scaffolds are ideal for investigating upconversion (UC) at the highest spatial resolution and to create precisely controllable luminescent materials. Such control may be the key to overcoming the limitations of brightness and reproducibility found in UC micro‐ and nanoparticles. Cooperative UC can significantly increase luminescence brightness and bulk studies showed that highest efficiencies can be obtained by sensitizer‐to‐activator ion ratios ≥ 2, that is, via high probabilities of sensitizing the emitting lanthanide ion. Using nonanuclear molecular complexes, the authors demonstrate both experimentally and theoretically that interion distances are more relevant and that the highest UC efficiencies are actually attained for sensitizer‐to‐activator ion ratios around 1. By modeling accretive and cooperative sensitization UC, energy migration, and fitting experimental data, it is revealed that cooperative sensitization is predominant for the determination of UC luminescence intensities, whereas energy migration defines UC luminescence kinetics. The implementation of interion distances and different energy transfer mechanisms into advanced modeling of experimental UC data will be paramount for designing brighter and better UC materials.